Wednesday, 30 September 2009

Permission to use "Minutes and Hours" By the Colours




I gained the permission for this track through a friend. James Cook knew the band and emailed them asking for their permission for me to make a music track for them.

Monday, 21 September 2009

Risk Assessment

When using any equipment even a basic camera it is important to look at the risk assessment to reduce the change of injury to those involved in the film making.
There will be a lot of potential physical hazard when filming such as car parks, near main roads, parks with dogs, any raised areas. Making parts of the film which are ICT based will require regular breaks to rest eyes and have a stretch to avoid muscle cramps.
Making sure that equipment is set up correctly can prove vital to avoiding injury, checking a camera stand is set up and secure will avoid the risk of it falling over onto a nearby person.
Having a check lift of people on the filming site will make it clear how many people should be in any particular spot at one point making sure there is enough space for these people. over crowding can cause pushing and lead to people falling onto hard surfaces.

Mock up of wesbite homepage


Sunday, 20 September 2009

CD Cover Back Side

I have used a silver colour as it stands out well and looks smart. I have left a lot of space only putting the least amount of detail possible so that it is eye catching. The CD cover displays clearly the song title and the song. I have used large font so that it is possible to see the CD cover from far away.

CD Cover Front Side and Spine





Tuesday, 15 September 2009

Treatment

I intend to make a video that's soul focus is on the title of the song. I will do this by demonstrating time and change. I will do this by editting my filming to make it faster. I will be filming mostly the weather and how it changes. I will use clouds, the wind, trees and grass. I will for example film some clouds and then edit this so that when it is watched back the clouds appear to move really fast.
My video will have one actor in and this will be a girl running too and from the camera, as she gets further away from the camera it shows time moving on. I will use props such as clocks to show different times and hours. I will film one clock and edit this again so that it seems like the hands are constantly moving and time is going really fast.
I feel the best way to capture this song is focus on the theme of time and express how important this is.

Friday, 11 September 2009

BrainStorm


Research into CD covers



The back of the CD cover has the same themes as the front does with regards to colour. The back has a list of the tracks on this CD which in this case is not many as it is a CD cover for a single track.

Thursday, 10 September 2009

Research into Band Websites



Research into target audiences


This Questionnaire gives some positive results for the music video I am planning to make. 5 out of the 8 people in my questionnaire preferred cartoon/animated music videos to the actual band performing and this was from both males and females.
7 out of my 8 people have easy access to music videos which is good as I will be making one and would want as many people to see it as possible.
The Music video made for the song 'Take On Me' by AHA was liked by 6 out the 8 people asked. I am planning to make a video using some of the techniques used in that music video.
Target audience for a cartoon video is people from any age up to about 50, as long as rhe video contains mature themes adults will be interested in watching it.

Research into video directors



Ray Kay

Ray Kay was born 1978 in Norway and has won many awards, he is now based in America.

Ray Kay has worked with many well known artists such as Backstreet Boys and very recently Lady Gaga





Ray Kay has worked on many videos most recently he worked on Lady Gagas new song pokerface. Ray Kay works on mostly pop videos although he has worked on other genres. Ray Kay uses a lot of light and likes to film the singer in many close up shots.









Vincent Moon

  • Born 1979
  • Independent film maker
  • Known for his music videos for indie rock music
  • worked with Tom Jones and R.E.M

Wednesday, 9 September 2009

Tuesday, 8 September 2009

Research into the Industry

Sony (http://www.sonymusic.co.uk/artists/acdc/biog/)
Sony Music Entertainment UK is part of one of the largest music and entertainment companies in the world. It has a broad array of local artists and international superstars, as well as a vast catalogue comprising of some of the most important recordings in history.
Sony have over 100 singed artists and they own 100% of the record label of each artist. Recent signings include very well known and popular performs such as 'Leona Lewis' and 'Usher' who I talked about earlier in my blog. Sony Music Entertainment welcomes new talent to perform and submit their videos not the website in the hope of being signed with the company. They will always give feedback on how to improve your video and as I am going to be making a music video this could be an avenue I look down to make my video as best as it can be.

AC/DC a well know rock band who have been with Sony since forming in 1973.
  • They are signed with Sony as Sony is a well known company
  • Well known companies have more contacts and only deal with the best
  • To have the best quality music and music videos it is essential to be signed up tot he best record company.


Research into Genres

R+B

  • Emotional expression through musical lyrics
  • The words usually come with the beats of the music
  • Sterotyipcally all black people sing R+B
  • The genre typically includes semi-naked beautiful modles
  • Lyrics repeated
  • Usher is a well known R+B singer and one of his recent songs was




HIP+HOP



  • hip hop consists of rythem style from rap
  • The Hip hop culture began in 1907 in America
  • A lot of strong language usually comes from the hip-hop genre
  • Eminem is a well known hip-hop singer who has recently started producing music again one of his latest tracks is





Popmusic- Music accessible to a variety of different audiences, distributed through the mass media as a commercial product. Pop music has a trend of appealing to audiences who live in the city rather than out in the country.


http://www.music.princeton.edu/~jeffery/Ellingtonvocab.html

Thursday, 9 July 2009

Textual Analysis of Music Videos

Kasabian-Fire



This song is by the band Kasabian and is called 'Fire'. The video was made by British director W.I.Z. Kasabian are an Indie rock band. One characteristic of this genre is that it can be quiet and polite music that flows in a steady easy way. This is typical of the the song 'Fire' and it shows in the video with the singers running along to sound of the music. Although in the video they are rushing the music goes with it and slows it right down.

At the start of the video a member of the band is singing and looking at himself in the mirror. This gives a visual representation of the song being performed by the band. The song is called 'Fire' and the lighting in the music video is a light orange from the sun this goes with the colour of fire. When the song reaches the chorus it speeds up and this is shown in the video as the band storm into a bank and steal money from it. This amplifies the song. The band use their guitars as guns this gives the video a comedy side to it and goes with the inde rock theme of calm polite music. The lighting goes dark for a few seconds 3 minutes in when the music dies down this goes with the music very well. The gun shots in the music video are a contridiction of using guitars as guns and these sounds are editted into the video and are not in the song alone. The music notes are seen on paper at the start and then again at the end representing the song.

To sell the video their are many close ups of members in the band. The image of 'bad boys' is being offered to the audience through both the song and the music video. The songs lyrics talking about alcohol and drugs and to go with this in the video the band breaking in to and stealing from a bank. The Characters are all wearing different clothing, one character is wearing a suit, hat and sun glasses this is selling his looks. Other than this the band are not on sexual display. This does not relate to some other videos where for example the band are the centre point of the video and they are their to sell themselves rather than the music. This video is very performance based, the music goes with the video and it all runs smoothly together.

I am now going to look at a video that is different to the one above as I am not totally sure which sort of video I will be making myself. I do believe it will be from the same genre of the two videos I have looked at here.

Aha- Take On Me



This Music video is by Aha and the song is called 'Take On Me'. It was directed by Steve Barron and the genre of music is pop. Pop music tradionally is aimed at young people and they are short simple love songs. Their is always an emphasis of technology over muscianship. The video does contain a love theme and the technology involved could easily be described as being more the centre of the video than the music.

The music starts with a short snappy beat and the music works really well with this by cutting quickly from one cartoon picture to another. As the music starts to quicken the cartoon comes alive and a rush of motorbikes go from the right hand side of the screen to the left. The music lyrics start as the cartoon changes to real life and the audience begins to be told the story behind the cartoon. The words 'take on me' are spoken in the song as the woman in the video sees the cartoon come alive infront of her as the man in the cartoon winks at her. This is giving a visual representation of what the music means by take on me as the man in the video is challenging her. The woman is then pulled into the cartoon making her a cartoon herself and bringing her into this cartoon story. The woman and the man begin to sing the lyrics to each other. The lyrics are illustrated by the video really well, the line 'i'll be gone in a day or two' is always said with the man in the picture meaning that he means himself. To sell the band themselves half way through the video you see them in real life with their guitars peforming their song and it cuts to this quite a few times. To illustrate the lyrics, 'My worries away' the cartoon shows the man and a woman being followed by two men who look like they have the intention of causing harm. As the music dies down the man comes out of the cartoon and we see the man and woman together, this follows the love theme of pop music.

I think that the artist is on sexual display sometimes as it cuts to him in real life and shows the woman in the video with a real interest towards him once she has seen him not as a cartoon but as a real man. The characters are also wearing leather and this was the fashion back in time the video was produced which was in the late 1980's. The way the man struts in the music video gives the audience the view that he fancies himself, displaying him sexually. There is a reference to 'looking' when the man becomes real once stepping through this window in the cartoon. This has been used to make the audience aware of the characters appearance.

Sunday, 5 July 2009

Directors Research Task



Chris Cunningham




Chris was born in 1970 in reading and grew up in Lakenheath Suffolk. Since his first production for Autechre he had a close relationship with "Wrap Records" Chris Cunninghams most well know for his videos for "Aphex Twins", "Come to Daddy" and "Windowlicker". Chris won the MTV music video award for breakthrough video. Chris has been nominated at the Brit Awards and he dirceted Madonna's "Frozen" video.


Chris Cunningham likes to focus on beauty and horror in his videos. I have seen the video "come to daddy" and it is very focused on horror. The set is dark and there is an old lady walking her dog this gives the sense of danger right from the start. Suddenly the television comes on and the music video comes to live with loud music and a face on the televison. I fel that this worked really well with the video and had the impacted intended by director Chris Cunningham which was to shock the audience.


Dave Meyers

Dave Meyers attended Loyola Marymount University after graduation from Berkeley High School. Meyers gained a degree in both Film Production and Philosophy. Meyers filmed his first music video with rap crew "The Whordias". Meyers won the 2003 MTV Video Music Award for Best Video of the Year. Recently Meyers has been trying his hand at 3d video making when in 2008 he made his first 3d music video for Missy Elliots single Ching-a-ling.
Meyers has worked with some of the best known male and female singers of the last 20 years which include Dido, Britney spears, Pink, Dave Matthew Band, Hilary Duff and Jay Z.
I have watched a couple of videos directed by Meyers and he does not use the same styles in all of his videos but it is able to split up all the videos he has directed into sections. For example one section can be emotional. Dido's " Thank You" and Britney Spear's " lucky" would be included in this section. In these videos Meyers uses props and scenes to emtionally involve the viewer in the song and whats going on in the video. In Britney Spear's music video "Lucky" Meyers shows Britney looking at herself whilst singing about being sad. This pulls the viewer in and gets them emitonal on Britneys side and to feel the same way that she does and relate how she feels to other situations.