Friday 4 December 2009
Tuesday 1 December 2009
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My music video uses images and shots that reflect the lyrics in the song, for example in my video each time the lyrics are ‘Minutes and Hours we never had’ a clock appears in the background. I found this is a convention of a lot of music videos around at the moment. My main character being young also works with the song lyrics. I also found that in a lot of music videos the music finishes before the video has maybe 5-10 seconds before. I have used this convention in my video as I feel it concludes the music video well.
I also found that shots of the performer, be that mid shots or close ups are very common. This type of shot can be linked to the theories of Roy Shuker who said that the audience had to feel they know the performer on a social level. I have also kept my main character well lit to make sure the audience can clearly see her. In my music video I have also thought about some of Dyers theories, the main performer, a young girl, links to Dyers theory of youth. My video conforms to this view by the youthful dancing rather than choreography and profession dancing.
Another convention of music video is fast cutting and slow paced cutting. It differs for different genres; rap, pop and dance are fast paced and cut quickly. Indie and soul tend to use slow paced cuts like in the video I analysed ‘Fire’ by Kasabian. In my music video I have used a slow paced background with lights and imagery appearing such as clocks. Throughout the video my main character is in the centre of the shots. I have also thought about Pete Fraser’s theory of conventions in a video which form a bond between the audience and the main character. I then acted on this by ensuring my main character had the 'lovable' factor
I have challenged a common convention of music videos which is having a narrative, I felt that in a lot of music videos the video is more focused on the narrative Therefore in my music video I have made the visual aspect of it easy on the eye and slightly comic to make enjoying and appreciating the song more a highlight of the video.
How effective is the combination of your main product and ancillary texts?
My ancillary texts work well with my music video again highlighting the important of the song more than the visual. This does not mean I do not understand that a music video is to be enjoyed and work with the song but I feel a video which compliments the song and adds a visual side the lyrics works better than a narrative. In my digipak I have used the main character on the inside left to add that visual image of minutes and hours. The colour scheme of this digipac is consistent all the way through, using a bright blue background in Photoshop which has been edited to be aesthetically pleasing and conform to the music video theme which is youth. I have also used a clock which has been edited and coloured the same way as the background but brought to the front to make it stand out, this again conforming to the lyrics of the song.
I did a lot of research on music videos and I found that in many cases there were too much information, obviously a sufficient amount is needed but some were in my opinion overloaded. By overloaded I mean that the information and images were squashed into the page and made the aesthetics of the website less appealing.
I made sure that I did not forget this when it came to making my website, I aimed to include all the information and lay out my website so that it is easy to use and not cluttered. I wanted my web page to be entertaining for the audience but informational at the same time. To ensure this I created the title using bright colours to conform to the band title. To ensure my web page was information I included tour date information and links to pages such as shop, so that the user is able to see what he/she can purchase.
The images I have used on my website and digipac are original images of the main character and shots I sued during the making of my music video. Websites such as the one for ACDC influenced the way I designed my website. ACDC ‘s website is a square block of information and ensures that the page is not too big and requires scrolling but provides the user with good information and the necessary links to other pages. My website follows this convention completely, it does not require any scrolling and has information on the home page and the four links at the top clearly displayed and easy to see.
The combination of both my ancillary texts and my music video are very effective the style and conformities used in them does not change. I have maintained my challenge of some conventional media texts by trying to focus the music video on the music and not on subplots and this is carried on throughout my website and digipac using images from the song lyrics.
What have you learned from your audience feedback?
Audience feedback can be a vital part of the creative process or to improve some work if the right people are asked. Asking an audience who are interested in the song and already have an idea about what the music video and ancillary texts should look like makes the feedback much more specific. Feedback from yourself can be biased and you have created what you think the video should look like therefore you cannot properly assess what improves need to be made.
I found that the work I have produced was given very narrow comments from all the people that gave me feedback. The feedback was very useful and I can understand exactly where they are coming from, the feedback I received was that my ancillary texts were laid out in a very user friendly way but lacked information. After viewing some other of the work creating I agreed with the comments made and thought they were fair and very constructive.
Feedback on my website was very similar, a lot of people wanted to see more colour and information. I thought about this and I have to say that I agree, although I feel the way I have created the website is good and works well I think that some added colour and information could make the website more inviting. I People said they didn’t like the way the music could not be turned off as sometimes people may just want to view updates to the website and not listen to song, something I have not thought about. Positive comments concerning the website were that it was easy to use and all the information was displayed clearly.
I explained to the people who reviewed my music video that I was trying to focus on the song lyrics and make the video compliment this. Having this in mind they gave me feedback on both what worked well with this convention and how I could make my video more conventional to other media texts.
I received a lot of positive feedback concerning my editing, mainly focused on the clocks that appearing in background which are speed up to 2500% to show that time flows fast. The feedback showed that this editing is not seen often and works well with the lyrics and the video I created. Negative feedback was that the people who reviewed my video felt it needed more than one main character. A lot of people said I should have used two other character one mid age and one old to further the theme I was going aiming for. I had comments that said the background was sometimes too fast and could work better slowed down to show time going slowly and fast. It was also mentioned that a fadeout would have been better on the clocks rather than them disappearing.
After reading and thinking about the feedback I received it is clear to me where I have succeeded and where maybe I have let the music video down. Feedback from other people opens your eyes to what a common view on what works well is and not just my view. Feedback from other people can and was in my case essential to giving me a better idea of how the video can improved and what audiences like to see.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Throughout the research stage I used new media technologies. The computer is a new media technology and I used to research in two different ways. The first being the obvious which is use Google and YouTube. I used to Google to read up on genres and what they include. I found this very interesting and very useful I was then able to use this information to write my own description of what I feel each genre includes. This made the deciding stage of what genre of music video I want to create easier. I used YouTube to watch videos that were of the genre I wanted to create. This was extremely useful; I was able to experience first hand a music video that of the same genre I wanted to create. I then uploaded the videos I had watched to my blog and analysed them. This vastly increased my knowledge of the genre and what it was I wanted to create. The second way in which I used computers was to use a shared drive with my class mates, this made exchanging information on genres and music videos much quicker and much more informational.
I used a storyboard to show what it was I was planning to create. I made this storyboard by drawing it and then scanning it in. This gave me a much clearer idea of what I wanted my video to look like. This is because i could view on screen all the drawings and put together in my mind what I wanted to create.
To film I used one of the cameras from college, they are about 10 years old and so they are from the new age of film and media. Tripods go together with the cameras to give the best quality recording I also used this. I made good use of this technology to provide myself with a steady good quality video that can be edited to look how I want.
I then used Adobe’s Premiere Pro CS4. This is a programme that allows the user to edit a video to be basically anything they want. Using this programme I sped my video to create the 'Minutes and 'Hours theme I was going for. Using this programme I was also able to make two films run at the same time making one appear as a background by fading the visibility.
I designed my website using Flash CS4 Professional. Using this programme I was able to create a background which looked 3d and stood out. I imported images which I then blurred and faded to create an aesthetically pleasing appeal. I used the programme to create links to other pages that I had made.
To make my digipc I used Photoshop which is an advanced form of the well known programme paint. I made this is in the same style I made the website, by blurring images and using 3d shapes. The create the Background I use the programmes main features which allow colours to be compiled on top of each other and blending the create the desired look.
To write this evaluation I have used word and the Internet. I wrote it into word which is programme designed for the purpose of writing. It allows the user to write up a document which looks well presented and has been spell checked. This means that not only is my work well presented it contains no mistakes that I may miss while reading through it. I have used the Internet to create a blog to store all my work, this has made uploading work and allowing people to see it much easier because it can accessed by anybody on any computer with the Internet.
My music video uses images and shots that reflect the lyrics in the song, for example in my video each time the lyrics are ‘Minutes and Hours we never had’ a clock appears in the background. I found this is a convention of a lot of music videos around at the moment. My main character being young also works with the song lyrics. I also found that in a lot of music videos the music finishes before the video has maybe 5-10 seconds before. I have used this convention in my video as I feel it concludes the music video well.
I also found that shots of the performer, be that mid shots or close ups are very common. This type of shot can be linked to the theories of Roy Shuker who said that the audience had to feel they know the performer on a social level. I have also kept my main character well lit to make sure the audience can clearly see her. In my music video I have also thought about some of Dyers theories, the main performer, a young girl, links to Dyers theory of youth. My video conforms to this view by the youthful dancing rather than choreography and profession dancing.
Another convention of music video is fast cutting and slow paced cutting. It differs for different genres; rap, pop and dance are fast paced and cut quickly. Indie and soul tend to use slow paced cuts like in the video I analysed ‘Fire’ by Kasabian. In my music video I have used a slow paced background with lights and imagery appearing such as clocks. Throughout the video my main character is in the centre of the shots. I have also thought about Pete Fraser’s theory of conventions in a video which form a bond between the audience and the main character. I then acted on this by ensuring my main character had the 'lovable' factor
I have challenged a common convention of music videos which is having a narrative, I felt that in a lot of music videos the video is more focused on the narrative Therefore in my music video I have made the visual aspect of it easy on the eye and slightly comic to make enjoying and appreciating the song more a highlight of the video.
How effective is the combination of your main product and ancillary texts?
My ancillary texts work well with my music video again highlighting the important of the song more than the visual. This does not mean I do not understand that a music video is to be enjoyed and work with the song but I feel a video which compliments the song and adds a visual side the lyrics works better than a narrative. In my digipak I have used the main character on the inside left to add that visual image of minutes and hours. The colour scheme of this digipac is consistent all the way through, using a bright blue background in Photoshop which has been edited to be aesthetically pleasing and conform to the music video theme which is youth. I have also used a clock which has been edited and coloured the same way as the background but brought to the front to make it stand out, this again conforming to the lyrics of the song.
I did a lot of research on music videos and I found that in many cases there were too much information, obviously a sufficient amount is needed but some were in my opinion overloaded. By overloaded I mean that the information and images were squashed into the page and made the aesthetics of the website less appealing.
I made sure that I did not forget this when it came to making my website, I aimed to include all the information and lay out my website so that it is easy to use and not cluttered. I wanted my web page to be entertaining for the audience but informational at the same time. To ensure this I created the title using bright colours to conform to the band title. To ensure my web page was information I included tour date information and links to pages such as shop, so that the user is able to see what he/she can purchase.
The images I have used on my website and digipac are original images of the main character and shots I sued during the making of my music video. Websites such as the one for ACDC influenced the way I designed my website. ACDC ‘s website is a square block of information and ensures that the page is not too big and requires scrolling but provides the user with good information and the necessary links to other pages. My website follows this convention completely, it does not require any scrolling and has information on the home page and the four links at the top clearly displayed and easy to see.
The combination of both my ancillary texts and my music video are very effective the style and conformities used in them does not change. I have maintained my challenge of some conventional media texts by trying to focus the music video on the music and not on subplots and this is carried on throughout my website and digipac using images from the song lyrics.
What have you learned from your audience feedback?
Audience feedback can be a vital part of the creative process or to improve some work if the right people are asked. Asking an audience who are interested in the song and already have an idea about what the music video and ancillary texts should look like makes the feedback much more specific. Feedback from yourself can be biased and you have created what you think the video should look like therefore you cannot properly assess what improves need to be made.
I found that the work I have produced was given very narrow comments from all the people that gave me feedback. The feedback was very useful and I can understand exactly where they are coming from, the feedback I received was that my ancillary texts were laid out in a very user friendly way but lacked information. After viewing some other of the work creating I agreed with the comments made and thought they were fair and very constructive.
Feedback on my website was very similar, a lot of people wanted to see more colour and information. I thought about this and I have to say that I agree, although I feel the way I have created the website is good and works well I think that some added colour and information could make the website more inviting. I People said they didn’t like the way the music could not be turned off as sometimes people may just want to view updates to the website and not listen to song, something I have not thought about. Positive comments concerning the website were that it was easy to use and all the information was displayed clearly.
I explained to the people who reviewed my music video that I was trying to focus on the song lyrics and make the video compliment this. Having this in mind they gave me feedback on both what worked well with this convention and how I could make my video more conventional to other media texts.
I received a lot of positive feedback concerning my editing, mainly focused on the clocks that appearing in background which are speed up to 2500% to show that time flows fast. The feedback showed that this editing is not seen often and works well with the lyrics and the video I created. Negative feedback was that the people who reviewed my video felt it needed more than one main character. A lot of people said I should have used two other character one mid age and one old to further the theme I was going aiming for. I had comments that said the background was sometimes too fast and could work better slowed down to show time going slowly and fast. It was also mentioned that a fadeout would have been better on the clocks rather than them disappearing.
After reading and thinking about the feedback I received it is clear to me where I have succeeded and where maybe I have let the music video down. Feedback from other people opens your eyes to what a common view on what works well is and not just my view. Feedback from other people can and was in my case essential to giving me a better idea of how the video can improved and what audiences like to see.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Throughout the research stage I used new media technologies. The computer is a new media technology and I used to research in two different ways. The first being the obvious which is use Google and YouTube. I used to Google to read up on genres and what they include. I found this very interesting and very useful I was then able to use this information to write my own description of what I feel each genre includes. This made the deciding stage of what genre of music video I want to create easier. I used YouTube to watch videos that were of the genre I wanted to create. This was extremely useful; I was able to experience first hand a music video that of the same genre I wanted to create. I then uploaded the videos I had watched to my blog and analysed them. This vastly increased my knowledge of the genre and what it was I wanted to create. The second way in which I used computers was to use a shared drive with my class mates, this made exchanging information on genres and music videos much quicker and much more informational.
I used a storyboard to show what it was I was planning to create. I made this storyboard by drawing it and then scanning it in. This gave me a much clearer idea of what I wanted my video to look like. This is because i could view on screen all the drawings and put together in my mind what I wanted to create.
To film I used one of the cameras from college, they are about 10 years old and so they are from the new age of film and media. Tripods go together with the cameras to give the best quality recording I also used this. I made good use of this technology to provide myself with a steady good quality video that can be edited to look how I want.
I then used Adobe’s Premiere Pro CS4. This is a programme that allows the user to edit a video to be basically anything they want. Using this programme I sped my video to create the 'Minutes and 'Hours theme I was going for. Using this programme I was also able to make two films run at the same time making one appear as a background by fading the visibility.
I designed my website using Flash CS4 Professional. Using this programme I was able to create a background which looked 3d and stood out. I imported images which I then blurred and faded to create an aesthetically pleasing appeal. I used the programme to create links to other pages that I had made.
To make my digipc I used Photoshop which is an advanced form of the well known programme paint. I made this is in the same style I made the website, by blurring images and using 3d shapes. The create the Background I use the programmes main features which allow colours to be compiled on top of each other and blending the create the desired look.
To write this evaluation I have used word and the Internet. I wrote it into word which is programme designed for the purpose of writing. It allows the user to write up a document which looks well presented and has been spell checked. This means that not only is my work well presented it contains no mistakes that I may miss while reading through it. I have used the Internet to create a blog to store all my work, this has made uploading work and allowing people to see it much easier because it can accessed by anybody on any computer with the Internet.
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