Permission to use "Minutes and Hours" By the Colours

I gained the permission for this track through a friend. James Cook knew the band and emailed them asking for their permission for me to make a music track for them.

Risk Assessment

When using any equipment even a basic camera it is important to look at the risk assessment to reduce the change of injury to those involved in the film making.
There will be a lot of potential physical hazard when filming such as car parks, near main roads, parks with dogs, any raised areas. Making parts of the film which are ICT based will require regular breaks to rest eyes and have a stretch to avoid muscle cramps.
Making sure that equipment is set up correctly can prove vital to avoiding injury, checking a camera stand is set up and secure will avoid the risk of it falling over onto a nearby person.
Having a check lift of people on the filming site will make it clear how many people should be in any particular spot at one point making sure there is enough space for these people. over crowding can cause pushing and lead to people falling onto hard surfaces.

Mock up of wesbite homepage

CD Cover Back Side

I have used a silver colour as it stands out well and looks smart. I have left a lot of space only putting the least amount of detail possible so that it is eye catching. The CD cover displays clearly the song title and the song. I have used large font so that it is possible to see the CD cover from far away.

CD Cover Front Side and Spine

Treatment

I intend to make a video that's soul focus is on the title of the song. I will do this by demonstrating time and change. I will do this by editting my filming to make it faster. I will be filming mostly the weather and how it changes. I will use clouds, the wind, trees and grass. I will for example film some clouds and then edit this so that when it is watched back the clouds appear to move really fast.
My video will have one actor in and this will be a girl running too and from the camera, as she gets further away from the camera it shows time moving on. I will use props such as clocks to show different times and hours. I will film one clock and edit this again so that it seems like the hands are constantly moving and time is going really fast.
I feel the best way to capture this song is focus on the theme of time and express how important this is.

BrainStorm

Research into CD covers

The back of the CD cover has the same themes as the front does with regards to colour. The back has a list of the tracks on this CD which in this case is not many as it is a CD cover for a single track.

Research into Band Websites

Research into target audiences

This Questionnaire gives some positive results for the music video I am planning to make. 5 out of the 8 people in my questionnaire preferred cartoon/animated music videos to the actual band performing and this was from both males and females.

7 out of my 8 people have easy access to music videos which is good as I will be making one and would want as many people to see it as possible.

The Music video made for the song 'Take On Me' by AHA was liked by 6 out the 8 people asked. I am planning to make a video using some of the techniques used in that music video.

Target audience for a cartoon video is people from any age up to about 50, as long as rhe video contains mature themes adults will be interested in watching it.

Research into video directors

Ray Kay

Ray Kay was born 1978 in Norway and has won many awards, he is now based in America.

Ray Kay has worked with many well known artists such as Backstreet Boys and very recently Lady Gaga





Ray Kay has worked on many videos most recently he worked on Lady Gagas new song pokerface. Ray Kay works on mostly pop videos although he has worked on other genres. Ray Kay uses a lot of light and likes to film the singer in many close up shots.








Vincent Moon

• Born 1979
• Independent film maker
• Known for his music videos for indie rock music
• worked with Tom Jones and R.E.M

Research Into Real Videos

Research into the Industry

Sony (http://www.sonymusic.co.uk/artists/acdc/biog/)
Sony Music Entertainment UK is part of one of the largest music and entertainment companies in the world. It has a broad array of local artists and international superstars, as well as a vast catalogue comprising of some of the most important recordings in history.
Sony have over 100 singed artists and they own 100% of the record label of each artist. Recent signings include very well known and popular performs such as 'Leona Lewis' and 'Usher' who I talked about earlier in my blog. Sony Music Entertainment welcomes new talent to perform and submit their videos not the website in the hope of being signed with the company. They will always give feedback on how to improve your video and as I am going to be making a music video this could be an avenue I look down to make my video as best as it can be.

AC/DC a well know rock band who have been with Sony since forming in 1973.

• They are signed with Sony as Sony is a well known company
• Well known companies have more contacts and only deal with the best
• To have the best quality music and music videos it is essential to be signed up tot he best record company.

Research into Genres

R+B

• Emotional expression through musical lyrics
• The words usually come with the beats of the music
• Sterotyipcally all black people sing R+B
• The genre typically includes semi-naked beautiful modles
• Lyrics repeated
• Usher is a well known R+B singer and one of his recent songs was

HIP+HOP

• hip hop consists of rythem style from rap
• The Hip hop culture began in 1907 in America
• A lot of strong language usually comes from the hip-hop genre
• Eminem is a well known hip-hop singer who has recently started producing music again one of his latest tracks is

Popmusic- Music accessible to a variety of different audiences, distributed through the mass media as a commercial product. Pop music has a trend of appealing to audiences who live in the city rather than out in the country.


http://www.music.princeton.edu/~jeffery/Ellingtonvocab.html